Redemption Website

The users of the Redemption Site are company employees receiving Bontique-Checks. They were highly motivated and goal-oriented. Supporting that motivation was essential, as the end-user experience directly impacts overall client satisfaction.

When I joined, the Redemption Site was still using an old version without the Bontique design system. My goal was to completely redesign the entire site to improve end-user experience, reduce support requests and errors in the conversion process.

I started by analyzing the old site’s structure, user feedback, back-end limits, and business needs. Below, I’ll describe some parts of the product I worked on.

One of the pain points was that after login, users landed on a congratulatory page but often didn’t know what to do next. Moving to the offers page meant losing that greeting, and balance or conversion info was hard to find, leading to many support requests.

I combined the greeting and offers into one home page with two clear sections. Adding a Lottie confetti animation and instant balance preview boosted motivation and first impressions.

Simplified navigation, improved search and filtering, offer type indicators, a partner suggestion block, and other improvements made the experience on the home page easier, reduced decision points, and lowered support load.

Analysis of the legacy website and back-office system revealed several key issues: lack of a unified data structure for offers, fragmented conversion flows across offer types, and inconsistent result screens that created user confusion.

I redesigned the end-to-end flow, reducing it from 4+ steps to 3 core stages (Offer Page → Form → Result).

Analysis revealed another problem: users had no single place to check the status of their Bontique-Check. Its value, reminders, and conversion history were scattered across different sections and sometimes inaccessible, leaving users unsure where to look.

As a solution, I designed a dedicated screen — Your Bontique-Check. It consolidates everything in one place: receipt code, expiration date, initial and current values, and full conversion history.

After launch, the Bontique team observed a reduction in support tickets and smoother onboarding for new users. Several clients also reported higher engagement in internal reward processes due to the improved user experience.

This project was particularly valuable as it focused on a B2C-facing experience within a complex system environment.

A key challenge was balancing functional optimizations with an end-user experience that felt more intuitive, engaging, and emotionally compelling, while still respecting system constraints and business logic.